Magazines: The Week

Hoe komt het dat nieuwkomer The Week een gevestigde waarde als Newsweek op de hielen zit?

"The Week is written by a method," said General Manager Steven Kotok. "In 2001, we sat down and asked ourselves, 'What does a busy person want to read?'

"My feeling is that The Week starts with what a busy, sophisticated person needs to be well-informed -- which we believe is multiple perspectives on today's current events. And we keep it to just that, and no more, because people today are busy. And because of our reader focus, our readers read every issue. The Economist and New Yorker put in all the content they think is important; in other words, they don't start with the reader's needs."

"We're a populist magazine," he explained. "We really are about the reader. The New Yorker is great to read and rightfully proud of great journalism -- but for its own sake."

We schreven reeds eerder over The Week

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