Rollen voor regionale dagbladen (2)

In mediaonderzoek heb je kwantitatief onderzoek (grote steekproeven), en kwalitatief onderzoek (dieptebevraging). Op 20 jaar tijd heb ik als observator of interviewer in diepte interviews en focusgroepen zo'n 2000 respondenten zien voorbijkomen, dus deze twee verzuchtingen over de verwachtingen tov een regionale krant, print of web, klinken mij erg bekend:

(4/6) This is the WASHINGTON Post, right? So where’s the news about Washington? We just got pounded by a nasty storm — but it’s not homepage worthy. Fortunately, although it’s not top of mind for the homepage editors, it is top of mind for readers — I found the article about the storm in the list of most viewed articles in the far corner of the homepage. I go to the article, where I find highly useful information like this: “We have a ton of trees down, a ton of traffic lights out,” said Loudoun County Sheriff’s Office spokesman Kraig Troxell. Great, that’s very helpful. ... Google .... But then below the photo was this tiny link: Capital Weather Gang Blog: Storm Updates...It was a brilliant web-native news and information effort — BURIED three layers deep, where I couldn’t FIND it.

Via Publishing 2.0 (ingekort)

(4/6) Queen Elizabeth Park is not far from where I live, so I’m interested.
The article tells me everything I need to know except exactly where the sexual assaults took place. Take a look at the Google map above and you’ll see why writing that the assaults took place “near Queen Elizabeth Park” is less than useful...Interestingly enough, the Vancouver Sun report includes all the information from the Vancouver Police Department press release..., so it’s not like the reporter didn’t have the information.

Via Notes of a teacher (ingekort)

TAKEAWAY: Voor mediaconsumenten is wat bij hen in de straat gebeurt wereldnieuws, is wat impact heeft op wonen, werken, kinderen en gezondheid belangrijker dan politiek. Geef het ruimte, maak het relevant, maak het vindbaar.